WeWatch App

A curated short video platform which focuses on creating a community based watching experience for the user. 

UX/UI Design

UX/UI Design

WeWatch App

WeWatch App

A curated short video platform which focuses on creating a community based watching experience for the user. 

A curated short video platform which focuses on creating a community based watching experience for the user. 

Problem Space

Problem Space

Problem Space

1. There is an increase in frustration within curated video apps like YouTube, Netflix, etc...  as users are beginning to find the recommended videos boring.

2. Curated video apps lack in terms of sharing features, even though research shows that there is an increased demand for sharing experiences

1. There is an increase in frustration within curated video apps like YouTube, Netflix, etc...  as users are beginning to find the recommended videos boring.

2. Curated video apps lack in terms of sharing features, even though research shows that there is an increased demand for sharing experiences

Solution

Solution

Solution

My app has solved these issues through the in-app WatchGroups feature, which allows users to watch and interact with new, relevant videos queued and suggested by other people + algorithms, whilst catering for the increased demand for social interactions through the live chat features embedded within WatchGroups.

My app has solved these issues through the in-app WatchGroups feature, which allows users to watch and interact with new, relevant videos queued and suggested by other people + algorithms, whilst catering for the increased demand for social interactions through the live chat features embedded within WatchGroups.

User Research

User Research

User Research

Desktop Research

Desktop Research

  • Video is the number 1 source of information for 66% of people

  • People spend an average of 6 hours and 48 minutes per week watching online videos

  • 92% of mobile video viewers share content with others

  • There is an increased demand for shared experiences

  • Apps with community-based experiences generate trust

  • Users get frustrated when they can’t find relevant content to watch

  • Video is the number 1 source of information for 66% of people

  • People spend an average of 6 hours and 48 minutes per week watching online videos

  • 92% of mobile video viewers share content with others

  • There is an increased demand for shared experiences

  • Apps with community-based experiences generate trust

  • Users get frustrated when they can’t find relevant content to watch

Logo
Logo
Logo
Logo

Sharing in current curated video apps

Sharing in current curated video apps

Most apps rely on external social media apps to share and interact with people. In relation to sharing, most video apps lack in creating internal social experiences for their users.

Most apps rely on external social media apps to share and interact with people. In relation to sharing, most video apps lack in creating internal social experiences for their users.

User Personas

User Personas

User Interviews

User Interviews

To further my research on current curated video streaming apps, I interviewed two people

and based my questions around when and how they use current video streaming apps and

particularly asked them about their sharing and social experiences on these apps.

  • User 1 is a 15-year-old student and a KFC worker; she catches public transport to and from work

  • User 2 is an 18-year-old Uni student and works at a security firm

To further my research on current curated video streaming apps, I interviewed two people

and based my questions around when and how they use current video streaming apps and

particularly asked them about their sharing and social experiences on these apps.

  • User 1 is a 15-year-old student and a KFC worker; she catches public transport to and from work

  • User 2 is an 18-year-old Uni student and works at a security firm

Design Process

Design Process

Design Process

Ideation

Ideation

Concept Statement

Concept Statement

The bitesize video culture of today gained popularity through its use of automatically generated content and infinite scrolling. My app aims to recreate this experience but within a small community or group. Thus, integrating digital social interaction, which our generation loves, with short, curated videos. To do this I created a concept I call “WatchGroups,” where people who share interests in similar categories can meet and watch automatically generated content together, suited to their categorical preferences. Now you can sit back and enjoy both crowd sourced and algorithm-based queues of video, with friends and friends you have yet to make 😁

The bitesize video culture of today gained popularity through its use of automatically generated content and infinite scrolling. My app aims to recreate this experience but within a small community or group. Thus, integrating digital social interaction, which our generation loves, with short, curated videos. To do this I created a concept I call “WatchGroups,” where people who share interests in similar categories can meet and watch automatically generated content together, suited to their categorical preferences. Now you can sit back and enjoy both crowd sourced and algorithm-based queues of video, with friends and friends you have yet to make 😁

Initial Sketches + Paper Prototypes

Initial Sketches + Paper Prototypes

Prototyping + User Testing (task 1)

Prototyping + User Testing (task 1)

Prototyping + User Testing (task 1)

Task - From a video, create a Private Watchgroup with Ethan and start a video chat

Task - From a video, create a Private Watchgroup with Ethan and start a video chat

Creating a Watch Group Page - Iteration 1

Creating a Watch Group Page - Iteration 1

User Testing 1

User Testing 1

Creating a Watch Group Page - Iteration 2

Creating a Watch Group Page - Iteration 2

User Testing 2

User Testing 2

Creating a Watch Group Page - Final Iteration

Creating a Watch Group Page - Final Iteration

Creating a Watch Group Page - User Journey

Creating a Watch Group Page - User Journey

Prototyping + User Testing (task 2)

Prototyping + User Testing (task 2)

Prototyping + User Testing (task 2)

Task - From the home page join a public watchgroup and add a video to queue

Task - From the home page join a public watchgroup and add a video to queue

Task - From the home page join a public watchgroup and add a video to queue

Joining and Adding to Queue - Iteration 1

Joining and Adding to Queue - Iteration 1

User Testing 1

User Testing 1

Joining and Adding to Queue - Iteration 2

Joining and Adding to Queue - Iteration 2

User Testing 2

User Testing 2

Joining and Adding to Queue - Final Iteration

Joining and Adding to Queue - Final Iteration

Creating a Watch Group Page - User Journey

Creating a Watch Group Page - User Journey

Conclusion

Conclusion

Problem 1

There was an increase in frustration as users are beginning to find the recommended videos boring.

Problem 1

Curated video apps lack in terms of sharing features, even though research shows that there is an increased demand for sharing experiences.

Solution
My app has solved these issues through the in-app WatchGroups feature, which allows users to watch and interact with new, relevant videos queued and suggested by other people + algorithms, whilst catering for the increased demand for social interactions through the live chat features embedded within WatchGroups.

Problem 1

There was an increase in frustration as users are beginning to find the recommended videos boring.

Problem 1

Curated video apps lack in terms of sharing features, even though research shows that there is an increased demand for sharing experiences.

Solution
My app has solved these issues through the in-app WatchGroups feature, which allows users to watch and interact with new, relevant videos queued and suggested by other people + algorithms, whilst catering for the increased demand for social interactions through the live chat features embedded within WatchGroups.

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Check out some of my recent freelance web design projects

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Website created by me 😎

22:09:17

Friday, February 14, 2025

Website created by me 😎

22:09:17

Friday, February 14, 2025

Website created by me 😎

Friday, February 14, 2025